​You know that moment when a brand’s voice suddenly shifts from “friendly expert” to “formal robot” halfway through a product page?

I crafted a custom style guide that helps create cohesive copy including:

Grammar & Usage Rules
  • Oxford comma: ally or enemy? (Spoiler: We’re pro-Oxford.)
  • Active vs. passive voice: When to use each (and when to stop torturing your readers).
  • Brand-specific quirks (like whether you’re “emailing” or “e-mailing”).
2. SEO & Content Best Practices
3. Product & Service Descriptions
  • Balancing technical accuracy with approachable language (because “proprietary technology” might also need a plain-English translation).
4. Company Voice & Brand Messaging
  • Tone guidelines (Is your brand a “wry mentor” or a “helpful neighbor”?).
  • Forbidden phrases (RIP “synergistic solutions”).
  • Examples of exactly how to nail your voice—from social posts to white papers.

Why Bother?
  • Saves time: No more debating hyphen usage in Slack at 11 p.m.
  • Builds trust: Customers notice when your voice is consistent.
  • Empowers teams: Freelancers, new hires, and even that one exec who still writes in ALL CAPS will know exactly what to do.
Other Past Projects Include:
  • Style docs for businesses and brands.
  • Revamps of legacy guides.